People like me
How you manage your savings is personal to you – it can be a challenging balance between making sure you have enough to live comfortably now and building security for your future.
Take a look at our customer stories to see how other people might be saving.
These examples are purely for illustrative purposes to show how savings products can be used at different age groups to meet different saving needs.
Putting a bit aside each month in an ISA means I’m doing something about saving.
Harriet, 29
Everything’s about growth right now. Being able to buy a house is my top financial priority. It’s hard to get the balance right and stay within your means when you’re starting out. Putting a bit aside each month in an ISA means I’m doing something about saving.
I want to know that I’m saving now whilst the going's good.
Ahmed, 37
There’s a lot of running around to fit everything in these days. Life is busy between home and work. I have a nice lifestyle, but I also want to know that I’m saving now whilst the going's good. Saving into ISAs means I can save in a tax-efficient way. I like the convenience and flexibility.
I like saving with Aviva because I can look at everything online.
Rose, 45
I’m quite conservative about money – I’m very conscious about how I spend and save it. The industry I work in is changing and I have to think about what would happen if my skills weren’t needed. I don’t want to fritter anything away and I always research deals and saving. I like saving with Aviva because I can look at everything I’m saving online. It’s easy to think about my options that way.
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Guidance and Advice
This site does not provide financial advice.
MoneyHelper
A good place to start is MoneyHelper, the government-backed free guidance service. The MoneyHelper service won't tell you what you should do, but they'll provide you with information to help you understand your options.
Contact an adviser
For financial advice please contact your financial adviser. You may be charged for this. MoneyHelper can help you find an adviser in your area.
Aviva Financial Advice
Aviva Financial Advice is a trading name of the Aviva Group financial advice firm Succession Financial Management. Call 0800 092 2585 or if you're short on time you can book a call back with one of the team.